Case: Global chemicals producer needs growth in a down
market
Chemical companies are extremely product focused and risk averse. That is usually a good thing. However, the downside is often a lack of speed and customer knowledge needed to create new opportunities. This chemical manufacturer needed to refocus to ensure they were doing what customers wanted - and they needed new growth.
The opportunity came while facing an expected shortfall in a down market. Rather than make excuses, cut costs, and take a "hang on" approach - leadership wanted a way to create new opportunities - fast.
Pyramid ODI's experience in innovative work approaches helped leadership to devise three virtual businesses crossing the traditional regional-product business. These virtual teams focused on the major customer groups. The teams were provided with a process to analyze customers in new and different ways and discover new strategic growth opportunities - ones that could be rapidly achieved. Employees working together with customers created new products, new services, and new profit - more than 10 million dollars of completely new business in the first 12 months. The approach was so successful they grew one target market by 20% in the same 12 months. The long term outcome was a shift into new markets and away from low-growth segments.
Are you interested in new ways of connecting people to your customers?
Do you want to help your organization to find new, profit growing business?
[Contact us]
[Click here for more case studies in "Align People for Direction, Growth and Opportunity"]
The opportunity came while facing an expected shortfall in a down market. Rather than make excuses, cut costs, and take a "hang on" approach - leadership wanted a way to create new opportunities - fast.
Pyramid ODI's experience in innovative work approaches helped leadership to devise three virtual businesses crossing the traditional regional-product business. These virtual teams focused on the major customer groups. The teams were provided with a process to analyze customers in new and different ways and discover new strategic growth opportunities - ones that could be rapidly achieved. Employees working together with customers created new products, new services, and new profit - more than 10 million dollars of completely new business in the first 12 months. The approach was so successful they grew one target market by 20% in the same 12 months. The long term outcome was a shift into new markets and away from low-growth segments.
Are you interested in new ways of connecting people to your customers?
Do you want to help your organization to find new, profit growing business?
[Contact us]
[Click here for more case studies in "Align People for Direction, Growth and Opportunity"]
